If your main reason for looking for an alternative to Surfer SEO is its narrow focus and high price, SE Ranking deserves your attention. While Surfer excels at content optimization, it leaves you needing other tools for comprehensive SEO work. SE Ranking solves this problem by offering everything under one roof. See how your location appears on local search engines and directories, and how it can improve with Moz Local. An internal linking tool to help you weave a web of internal links on your website, boosting your SEO by making your site more navigable and interconnected.
AgencyAnalytics also lets you create custom logins for your clients. This gives them real-time access to their SEO dashboards any time they need. This level of granularity lets you fully customize your SEO reports to make them visually appealing and easy to understand. And if speed is your priority, the Smart Report option gives you a great baseline. One of the standout features of My Reports is the built-in AI Summary tool.
Free Webmaster & SEO Tools
It’s pretty easy to spot those high-volume, low-competition keyword unicorns. One of the hardest parts of SEO is finding keywords with the right balance of search volume and low difficulty. Our Free Keyword Tool helps you overcome that hurdle by quickly surfacing a list of relevant keywords and the data you need to pick the best options. When it comes to search engine optimization (SEO), the success of your marketing efforts hinges on the tools you use. For example, you can pull keyword rankings and backlink data from Semrush. Then combine it with Google Search Console data to highlight clicks and impressions.
Best Surfer SEO Alternatives: 15 Powerful Tools Compared
If budget and simplicity are priorities, Moz Pro and SE Ranking are great options for small or growing agencies—they won’t overwhelm your team or your finances. Agencies handling enterprise clients and complex SEO challenges should consider platforms designed for high-performance needs. As you can see, there’s no one-size-fits-all “best SEO tool for agencies.” The ideal choice depends on your client base, team size, and specific goals.
For agencies managing client websites, Google Search Console (GSC) provides an invaluable direct line to how Google actually sees and interprets your clients’ sites. Unlike third-party SEO software for agencies that estimate data, GSC delivers the unfiltered truth straight from the source. If your agency is just starting to offer SEO services or you have a limited budget, Moz hits the sweet spot. It won’t blow anyone away with cutting-edge features or the biggest data sets, but it delivers what most businesses actually need without the overwhelming complexity. Moz Pro feels like the friendly neighborhood SEO tool in a world where most platforms seem designed by SEO experts for other experts. While Semrush and Ahrefs duke it out with ever-expanding feature lists and massive data sets, Moz has carved out its niche by making SEO approachable.
Link Building & Backlink Analysis
Regardless of your skill level, you can easily set up your account and start using the tool right away. It’s also available at various price points, making it accessible to businesses of all sizes. Plus, it’s enriched with a growing list of AI-based features, which are increasingly vital in the industry. All you have to do is enter a topic, brand, keyword or product related to your business. If you notice any irrelevant keyword suggestions, you can always hide them. The free plan has a limit of three searches per day but can come in handy if you’re just getting started with your SEO strategy.
Or you can customize it further with the drag-and-drop tools. This feature is perfect if you BHS Links want to avoid bouncing between separate dashboards. Beyond Google’s platforms, Looker Studio also integrates with 1,100+ third-party data sources via partner connectors. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. If you’re managing many projects, reporting can get VERY tedious (and costly).
- It helps you connect with influencers and bloggers, providing substantial link-building opportunities.
- Tools like Jotform AI Agents are revolutionizing how businesses handle automation tasks across the board, showing how AI integration extends beyond SEO into broader business operations.
- New users may feel overwhelmed at first because of the volume of data available and the number of tools packed into the platform.
- You have to enter the URL of your website, and it will start crawling to find any broken links, missing tags, duplicate content, and so forth.
There are endless paid software suites that offer robust tools to meet most SEO needs—from keyword research to backlink analysis—in much greater depth. But the tools above can prove pretty useful for the price (free!). Though you’ll need a paid account to access most of them, Semrush offers a handful of free SEO tools to help you monitor and improve your site’s search performance.