Her engagement led to our inclusion (with a backlink) on Search Ending Roundtable. However, when done well, guest blogging is one of the best ways to earn valuable backlinks. It’s not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings in a complementary fashion.
They also enable you to reach new audiences, share your expertise, and gain visibility on other sites. If they’ve accepted guest posts before, they might also accept yours. And they might allow you to include a link to your site in your contributed piece. It’s a phenomenal way to build your brand, amplify your content, and reach new audiences. Check out our guide on social media management for more ideas on how to improve your social media results. Then, click the “Backlinks” number in the corresponding row to see all the backlinks to the URL.
While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity. As such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. Google is working on a new ranking signal (likely to come out in 2021) that prioritizes websites with positive user experiences. In spring 2020, Google unveiled Core Web Vitals, a common set of signals that they deem “critical” to all users’ web experiences. In the current digital era, most of us rely on search engines if we want to find something. Whether it’s the location of a restaurant we want to visit, the nearest grocery store, or the next new phone launch, search engines SEO Anomaly (mostly Google!) are the answer to every question we might have.
Social media platforms allow you to share valuable content from your website. When reputable profiles share your content, it increases your website’s authority. Search engines like Google and Bing consider authority a key ranking factor. On-page SEO ensures that your site can be read by both potential customers and search engine robots. As a best practice, make sure your page content includes 1-3 relevant internal links. Local SEO encompasses several things and involves optimizing your brand’s local presence to increase visibility, traffic, and brand awareness.
Common Off-Page SEO Techniques
This is particularly important for businesses that rely on local customers, such as restaurants, retail stores, and service providers. Broken link building is the process of finding inactive links on external sites and replacing them with relevant content from your website. This helps the website owner maintain a good user experience while earning you a high-quality backlink. When a searcher looks for “wildflower meadow gardening ideas,” Google and Bing analyze which pages best match the query’s intent by assessing how many reputable sources link to or mention them. Studies show that 91% of web pages get no organic traffic, often due to a lack of backlinks.
Include Internal Links
Secondly, it lets you secure backlinks from authoritative websites when your content gets published elsewhere. Lastly, guest blogging can boost your website’s traffic, a crucial factor in search engine rankings. Off-page SEO (search engine optimization) refers to efforts to improve a website’s unpaid search engine rankings without making changes on the website itself.
Beware of fraud submission websites
Doing periodic audits and updates of your website’s content ensures that your pages are fresh. Search engines, like Google, love fresh and updated content that’s helpful. Additionally, despite the shift with AI search getting more popular, traditional search still reigns supreme. You still need to optimize your on-page SEO to ensure you continue to perform well in traditional searches, while expanding your presence in alternative search platforms. Optimizing your site for mobile is essential because more than 50% of the Internet’s traffic comes from mobile devices. PageSpeed Insights will provide you with customized recommendations for speeding up your site.
- Search engines consider the authority of a website when determining rankings.
- Here are my top strategies for growing your business with off-page SEO, starting with the absolute basics and moving up to some techniques that require a bit more skill.
- When users click on these links or share your content containing links, it contributes to your backlink profile.
- And that’s one of those times when you have to choose your men wisely.
In this chapter, I’ll show you how to optimize your content for a better user experience (UX). And the websites with outgoing links outranked the sites without them. External links to related pages can help Google figure out your page’s topic.